Outkast x Just Dance
Turning generative AI into an opportunity for cultural research.
Trend Analysis | Since 2010. Or November 2025
The Moment
What Happened
Outkast was inducted into the Rock and Roll Hall of Fame as part of the 2025 class.
Why It Matters
The rap duo became Atlanta legends, drawing attention toward the South and away from the East and West Coast. Their album Speakerboxxx/The Love Below became the second and last rap / hip hop album to win a Grammy for “Album of the Year” back in 2004.
Opportunity
Celebrate Outkast’s achievements and discography with a 15-year Ubisoft/Just Dance reunion.
Explaining the Obsession
Growing up with “Hey Ya” in Just Dance 2, Outkast and Ubisoft felt like an obvious duo. A nostalgic special-edition release that could extend to a multi-party deal with Nintendo and even music platforms.
I wanted to make sure personal interest could extend to shared passion, and I was offered the chance to use Luma AI to assist with visuals. And what was originally a test of image and video generation became a test of my research and knowledge of culture.
I was reminded of how Just Dance introduced some of Gen Z to Outkast. But fighting Luma AI for semi-accurate generations made me confirm my knowledge of Outkast’s legacy. And how Just Dance can introduce the group to another generation as Gen Alpha approaches the age of Gen Z at the time of Just Dance 2’s release.
Just Dance Backgrounds
Inspired by Atlanta home / recording studio / AirBnB, “Ms. Jackson”, and album Stankonia’s 25th anniversary edition.
Just Dance Characters
Inspired by Andre 3000, Outkast’s boundary-pushing style, and the evolution in Just Dance’s character style.
Secondary Partnership: Nintendo
Limited edition Joy Cons inspired by the palette and patterns of Outkast’s discography and customized hardware for the Nintendo Switch.