QUENTIN SMITH
CULTURE
See what opportunities arise when brands show up both where everybody’s talking and where one person’s talking.
WRITING
See how I combine qualitative and quantitative research with arts, culture, media, and strategy.
CAMPAIGNS
See why consumer research, brand storytelling, and creative ideas work better together.
WAFFLE HOUSE
CAMPAIGNS - BRIEF
Research Tip: Train your siblings to visit Waffle House every time you’re in Georgia
Coming Soon
IN THE MOMENT
CULTURE - TRENDS
Research Tip: Book a trip to Boston to watch and debrief the Red Bull Dance Your Style East Semifinals
Coming Soon
CHEMICAL GUYS
CAMPAIGNS - BRIEF
Research Tip: Meet Kiki the Kia Soul and Betty White the Acura RDX
Coming Soon
FROM THE TOP
WRITING - SUBCULTURE
Research Tip: Drive up to 4 hours one-way to learn about different beginner and open-level dance opportunites across the DMV
Coming Soon
CELESTIAL SEASONINGS
CAMPAIGNS - BRIEF
Research Tip: Interrupt the game your dad’s watching to explain why Earl Grey and English Breakfast Tea aren’t interchangeable
Coming Soon
Hi, I’m Quentin! I’m a strategist who draws from research, arts, and culture to provide brands with more expansive representations of consumers.
Let’s chat! Email me to learn more about my background, projects, and current Brand Management work with Nightingale Ice Cream.